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Perfect frames for every IU work of art

Educational Advertising
Merit Award

 

Co-creative direction. Writing. Editing.  

 

The Indiana University School of Optometry needed a boost in customers at its eye centers and approached the IU Office of Creative Services to create a buzz with a university-wide mailer. Art director AJ O'Reilly and I decided to highlight known and beloved IU staff and faculty who were IU eye center patrons, showing off their stylish frames.

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I wrote the tagline and the backs of the postcards. AJ art-directed the photo shoots and executed this design beautifully.

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