top of page
LESA PETERSEN
COMMUNICATIONS +
WRITING + EDITING +
DESIGN + CREATIVE



Make Your Mark social media campaign
Design. Social media execution.
These Instagram post designs were part of a multi-channel social media Purdue College of Science fund-raising campaign for the 2018 Purdue Day of Giving. Employing the structural brand elements for Purdue Day of Giving, I used images of Purdue Science students to inspire donors to support student scholarships, highlighting women in STEM, international students, and students who had won prestigious awards or contributed to high-profile research. I executed the campaign across Instagram, Facebook, and Twitter.
The College of Science broke its Purdue Day of Giving record for most gifts received.
bottom of page