LESA PETERSEN
COMMUNICATIONS +
WRITING + EDITING +
DESIGN + CREATIVE


Trash robots are coming to your cafeteria.
Writing. Content strategy. Website page production.
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People's Voice Webby Nomination
School and University Mobile Sites and Apps
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Educational Advertising
Bronze Award
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I was a writer for the 2015 launch of the Indiana University Bloomington website. This long-form profile is an example of the award-winning, mobile-first writing and content strategy employed by the site's three writers (me and brilliant colleagues Keith Roach and Amber Page from IU Studios). Learning to compose within the CMS (instead of composing first in a Word doc)—and shaping page content with features such as breakout photo essays, statistics, and pull quotes—was invaluable experience for providing engaging, mobile-first content.
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I wrote About IU for this site and for the previous IU Bloomington site, which includes boilerplate "about IU" content I had written previously in my role as a writer-editor.